While exploring the history of the development of Nanhard, it is not difficult to find that continuous technological transformation has spawned a quality brand enterprise.
The predecessor of Nanchang Cemented Carbide Co., Ltd. is Nanchang Cemented Carbide Factory. Founded in 1966, the factory started with more than 700,000 yuan of technical funds, with a state capital of 1.05 million yuan. Relying on Jiangxi's rich tungsten resources, the company is engaged in the production of tungsten concentrates to the production of hard alloys and deep processing products. It is a major producer and trader of tungsten and hard alloys and their tools in China. The main products are "Tengwangge" brand ammonium paratungstate; "Jinta" brand tungsten powder, tungsten carbide powder, tungsten oxide, common alloy, shaped carbide rod, tube, strip; "Jintashan" brand hard alloy micro drill, miniature There are nearly one thousand models in five categories, including milling cutters, slotted drills, hole machining tools and special-purpose cutters.
In the view of Nanhard people, the brand is the corporate image and the “face†of the company. In fact, the brand strategy has evolved into a strategy for companies to carefully cultivate core brand products to adapt to market competition, and then use core products to create corporate brand image and ultimately improve the overall image of the company. It is a means for enterprises to participate in market competition.
To this end, at the beginning of the establishment of the South Hard Company, it has paid great attention to the cultivation and promotion of the brand. Its brand development strategy is: taking technology advancement as the core, market-oriented, based on tungsten powder and tungsten carbide powder, vigorously develop hard alloy shaped products and hard alloy hole processing tools, constantly making excellent and hardening. Alloy company. And its development direction is set to high-tech, deep processing, high value-added development. The development idea is to improve the quality of cemented carbide rods and expand production capacity, and to promote the improvement of the quality of tungsten powder and tungsten carbide powder, and promote domestic and international sales; The technical content of hole cutters and carbide micro-drills and milling cutters expands the market share at home and abroad, and continuously improves the core competitiveness of enterprises with technological innovation capabilities.
The road to technological transformation from 1966 to 1982, the average annual sales income of the first 16 years of Nanhard was only 4.6 million yuan.
In the 1980s, Nanhard implemented the technical transformation of the “Sino-Japanese Diagnostic Projectâ€. In 1984, it introduced a special-shaped alloy extrusion production line and a hard alloy micro-drilling production line with international level in the 1980s, with a total investment of 19.946 million yuan. With the advancement of technological transformation and the improvement of production technology, the quality of tungsten products has been greatly improved, and APT, WO3 and tungsten powder have been exported. Among them, APT products were rated as high-quality products of Jiangxi Province Quality Products and Metallurgy Department in 1982. In June 1985, “Tengwangge†brand ammonium paratungstate won the “National Quality Product Gold Awardâ€. In August 1986, the introduction of Nanhard's production line began to bring benefits, and various types of hard alloy micro-drills and carbide cutting inserts were produced through Japanese processing and self-made bars. Among them, the YG8 and YT15 cemented carbide cutting inserts have won the title of excellent products and the new excellent products of China Nonferrous Metals Industry. In the past ten years, the average annual sales revenue of Nanhard has reached 44.6 million yuan.
In the 1990s, according to the market development needs, Nanhard made an adaptive adjustment to the product structure; the focus was on the transfer of primary products to products with higher added value; according to market changes, timely adjustment of business strategies; The necessary small amount of technological transformation, the cumulative investment of more than 47 million yuan in 10 years. In 1990, the factory was awarded the “Advanced Enterprise of Industry Progress†by China Nonferrous Metals Industry Corporation. New product development is also a good show: in 1991, hard alloy micro drills were rated as high-quality products in China's non-ferrous metal industry; in 1995, non-magnetic hard alloy molds, new WC powders, and hard alloy coarse bars were awarded national excellent new products. Product awards, and included in the national key new product pilot project.
Since 2002, Nanhard has been actively seeking partners for cooperation and development, seeking to rely on the United Alliance. General Manager Chen Keyu is the leader and leader of the rapid development of Nanhard. With his outstanding leadership and persistent spirit, he is committed to the restructuring, innovation and development of the company and vigorously promotes the strategic transformation of the company. In February 2003, China Minmetals Nonferrous Metals Co., Ltd. and Jiangxi Metallurgical Group Co., Ltd. formally signed an agreement on the partial approval of the Nanchang Cemented Carbide Plant and the establishment of Nanchang Cemented Carbide Co., Ltd. after the agreement was transferred.
On May 18, 2003, the company obtained the industrial and commercial business license, which marked 69% of Minmetals Nonferrous Holdings and 30% of Jiangxi Metallurgical Group's shares in Nanchang Cemented Carbide Co., Ltd. was formally established. Since then, the original Nanchang Cemented Carbide Factory has achieved a new era of transformation, and Nanchang Cemented Carbide Co., Ltd. has entered a new era of new development.
After the restructuring, the production and operation of Nanhard Company has achieved rapid development, and technological transformation and technological innovation have made significant progress. Chen Keyu personally presided over the development of the company's technology development program, determined the company's development strategy, planning technological progress and technological innovation framework. In order to rapidly promote the development of the company, a high starting point, high standards and extraordinary development strategies have been implemented. Introducing the most advanced equipment and processes in the world, and completing a major technological transformation project in one year. It is reported that since the restructuring, Nanhard Company has invested more than 200 million yuan in technological transformation, which has caused a qualitative change in the company's technical level. The bar material production has introduced paraffin compression molding technology and low-pressure sintering technology; the newly-built precision tool center has reached the international advanced level; the newly-built fine W powder and WC powder production line has independent intellectual property rights, and is the most advanced fine particle W in China. Powder and WC powder production line; the quality inspection center has reached the international advanced level by introducing foreign advanced scanning electron microscope, particle size distribution instrument and nitrogen adsorption instrument. In 2006, Nanhard completed the construction of a new alloy production line and formed a complete cemented carbide industrial chain that reached the leading level. All of this has greatly enhanced the company's comprehensive strength and provided technical guarantee for the company to produce products with international advanced quality standards.
In May 2006, the company added Minmetals Investment Development Co., Ltd. as a new shareholder, which enhanced the company's development potential. Since then, Nanhard has established a joint venture with the world's most advanced carbide company, the Japanese Tailuo Company. In 2004-2006, the company was successively awarded as “Jiangxi Excellent Enterpriseâ€, “Jiangxi Excellent High-tech Enterpriseâ€, “Jiangxi Provincial Key Export Enterprise†and “Jiangxi Province Top 100 Taxpayersâ€.
The continuous technological transformation of the marketing strategy has created a strong core competitiveness for Nanhard. However, the wine is also afraid of the deep alley, and the Nanhard people also have a lot of experience in marketing. The South hard approach is: relying on the developed global marketing network of major shareholders, focusing on brand strategy, and promoting high-tech products with high quality, reasonable price and independent brands to domestic and foreign markets. In order to expand the brand's popularity and reputation, Nanhard always takes the opportunity to participate in domestic and international tungsten and carbide products promotion conferences and new product exhibitions.
In the overseas market, Nantong Company's “Tengwangge†brand ammonium paratungstate won the National Gold Medal in 1985 and has been trusted by customers for decades. The main target markets for “Golden Tower†brand products of tungsten oxide, tungsten powder and tungsten carbide powder are Europe, the United States, Japan, South Korea and other countries and regions, and the world's leading carbide companies Sandvik, Kennametal, Ceretizit and Internationally renowned companies such as Japan's new metals have maintained long-term friendly cooperative relations. The main target markets for “Jinta†brand cemented carbide are the United States, India and other markets. Carbide rods have become a hot commodity in the US market. “As long as we see our packaging and trademarks, we can recognize them.†The reliability of cemented carbide tool products in India is evident. In addition, “Jintashan†brand micro-drills, milling cutters, hole processing tools and other products have shown good development prospects in the domestic PCB industry and machining tool industry.
It is reported that in 2006, Nanhard's turnover has reached 903 million yuan, and product sales, sales revenue and total profit have been climbing. The company has become one of the top ten export-oriented foreign exchange earners in Jiangxi Province, ranking second in the national cemented carbide industry export in 2005. The comprehensive strength of the company is at the forefront of the second group army in the national hard alloy industry.
With the establishment of a good brand image as its core, Nanhard Company has continuously become superior and strong, and has become a leading domestic cemented carbide enterprise with characteristics. The goal of Nanhard is: At the same time as Rio Tinto's international market, by 2010, the comprehensive strength of the company will rank among the top three in the domestic hard alloy industry.
Challenges and Opportunities Coexisting Nanhard Company has basically established a modern enterprise management system. Various rules and regulations have been basically improved. It has passed ISO9000 quality management system, ISO14000 environmental management system and SMS18000 occupational health and safety management system certification.
And in 2006 will complete the implementation of ERP logistics management system. All of this will be a guarantee for the long-term good operation of the South Hard Enterprise.
However, the speed of international cemented carbide enterprises entering China has been accelerating, occupying almost the high-end product market of China's hard alloy tools; the pace of integration of upstream and downstream enterprises in domestic tungsten industry has accelerated; the domestic private enterprises in the tungsten industry have developed rapidly and began to impact south. The existing market and customers of the hard company; the cost and professional alloy manufacturing enterprises have emerged in abundance, posing a threat to the South Hard Company... Many challenges are realistically placed in front of the South Hard.
Challenges and opportunities are always accompanied. With the development of the PCB industry, the market demand for micro-drilling and milling cutters is huge, requiring a large number of high-quality carbide rods. The automotive industry will be the main application area for high-quality carbide drilling tools. The rapid development of this industry will lead to the rapid growth of carbide machining tools. Moreover, the production of domestic drilling tools is still in its infancy. The hard alloy drilling tools used in the automotive industry are mostly imported, except for a few products with lower requirements that can be produced domestically. The demand for a large number of high-quality carbide rods in this field provides a good opportunity for the development of Nanhard's alloy rods.
Facing the challenges of reality and the rare development opportunities, Nanhard people want to build a first-class and distinctive cemented carbide brand by virtue of their own industrial chain advantages, talent advantages, resource advantages, introduction of technological advantages, and capital policies. enterprise.
What is Gardening Grow LED Lights?
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These lights either produce full spectrum light as in sunlight,or produce a particular range of light,suited to their market-for starting seeds, indoor plants and greenhouses, flowering and vegetative plants, or for all phases of plant's life.
Why this light so important to your plants?
Plants need sunlight to carry out a process known as photosynthesis-the process of conversion of carbon-dioxide into compounds, by utilizing the energy for sunlight. In the absence or in the scarcity of light, plants can't synthesize their food, and can't flourish as desired.
Let us now quickly understand about the colors which make up the sunlight. The sunlight is made up various colors which have its own wavelength. For example, the wavelength of blue light lies in the range of 490-450 nm while the red-orange range has the wavelength of 700-570 nm.
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