Non-mandatory floor standards accelerate the development of the industry

New regulations change the status quo of chaos

It is understood that many industry insiders believe that the introduction of the new regulations, including the "China Wood Flooring Industry Service Standards" issued by the China Forest Products Industry Association Flooring Professional Committee, has ushered in the 15 years of China's introduction of new regulations. An important turning point in the development of wood flooring industry. The staff of the provincial forest product quality inspection station told the reporter: “The first batch of standards and standards issued by the industry association are designed to seriously rectify the industry's non-standard behavior. The detailed contents of the documents and the breadth of coverage have implications for regulating the current chaotic flooring industry. Significance."

The reporter learned from the provincial Forest Products Quality Inspection Station and the Home Improvement Association that with the development of the market economy, the wood flooring industry in China has gone through 15 years of stormy history, especially in recent years, China's wood flooring industry has achieved "from small to large The transformation from "big" to "weak to strong" has become one of the world's largest wood floor manufacturers and the world's largest consumer of wood flooring. The huge market share has attracted the attention of all merchants. The number of wood floor companies has soared by thousands. There are more than a thousand brands entering the local market. However, there are many unscrupulous traders and a large number of unqualified quality and environmental protection products. On the market, they ignored the industry norm, disrupted the industry prices, floor product level confusion, plagiarism prevailed, and malicious competition between businesses has become the soft underbelly of the development of the industry. In addition, the industry’s exaggerated or even false advertising often misleads consumers, causing floor companies to face a serious crisis of credibility. In the face of such a chaotic situation, brand enterprises and consumers are calling for a long time. New regulations for the flooring industry are urgently needed.

Non-compulsory acceleration of industry maturity

It is understood that the standard announced by the flooring industry is not a national standard. It is not mandatory, but the person in charge of the Municipal Home Improvement Association pointed out: “Although it is not mandatory, it can be used for companies that are based on long-term development if even industry standards are If not, let alone make the brand bigger and stronger. The industry standard will become the basis for companies to establish more stringent corporate standards, and will also become the basic reference system for consumers to supervise the company."

During the visit, the reporter found that the well-known floor brands on the market have not only consistently produced according to national standards, but they also have more stringent corporate standards. For example, the country's environmental standards for indoor laying of wood flooring are positioned at E1 level. However, many flooring companies use the E0 standard to produce floors. For example, this year, the icon of the company takes the lead in adopting the internationally advanced F4 standard for healthy flooring, and the average formaldehyde emission of products produced will be It is controlled at 0.3mg/L.

Feilinger’s official told reporters: “The promulgation of the new regulations marks the maturity of the wood flooring industry, and all brands have begun to win the market by improving service levels and product quality. Only in this way can they truly benefit their own brand building. Industry development.” The person in charge of Nature Flooring also stated that “The introduction of the new regulations is a good thing for the flooring companies. We will produce more products that consumers believe in according to the specifications, and we will also formulate more stringent corporate standards.” Improve brand product advantages and let more consumers love it.”

Services make the new rules closer to the people

The link between companies and consumers is service. Consumers buy not only high-quality flooring, but also considerate services. The person in charge of the Municipal Home Improvement Association told the reporter: “The floor companies would like to continue to exaggerate the speculation of wood types to gain consumers’ enthusiasm for brands. The competition in the wood flooring industry today should be driven by technological competition, product competition, and brands. Competition has expanded to service competition, and service competition has also expanded from simple on-site installation and free shipping to an integrated service including the sales process, paving process and after-sales service.