In the past few days, the reporter has investigated more than 30 newly-arranged homeowners who have completed home renovations in the Roman holiday community in Tiexi District, Shenyang. Almost every family has this “trap accountâ€.
This situation was confirmed by Yang Runyi, Director of the Complaints and Legal Affairs Department of the Consumers Association of Shenyang City. Consumers' complaints about home improvement are accelerating.Why is this happening? Yesterday, as an industry veteran, Zhao Guotao, deputy chairman of the Shenyang City Building Decoration Association, revealed to the readers the "five major pitfalls" in the home improvement market.
First, do not fly "ultra-low prices." Zhao Guotao said that generally speaking, the gross profit of home improvement companies is 15%, and net profit is 6%-7%. At present, some home improvement companies frequently launch "ultra-low prices," and some even hit 25 percent off. Isn't this the home improvement company doing "a loss of money"? If the price is really ridiculously low, then the home improvement company must be working on materials and employment.
Subsequent material shoddy, one approach is to put the material reported on the material, in the actual operation of secretly replaced with a low-grade, poor quality material, or use counterfeit products to fake real. Under normal circumstances, customers choose “half package†and provide their own main materials. The decoration company provides auxiliary materials. The auxiliary materials are mostly wires, plumbing parts, plates, surface materials, glue, cement, paints, latex paints, etc., which are mostly used for concealed projects. This gives shoddy and fake generations an opportunity to use them. Many brands of wires, plumbing parts, plates, etc. have fakes, and the purchase price of fakes is at least 1/3 cheaper than real goods.
There is also a way to do tricks on materials and use less materials. What will be the result of this? The house that is renovated will not show any problems even if it is on the surface, but it is not environmentally friendly and has many hidden dangers. For example, if you use inferior adhesives, it is necessary to go to the winter, and when the heat is baked, it will be opened.
In order to reduce costs, the decoration company will also use its hands and feet to work, work, and labor. Originally, it took 5 man-hours to paint the latex paint, and it took 3 man-hours to complete it. This is undoubtedly a dry time, and it will be brushed up. After a while, the coating cracked.
Second, the laymen's "decoration consultant." Nowadays, many home improvement companies have emerged a new business - "decoration consultant", in fact, these people are just salesmen. Most of them did not understand the decoration before, and after application, they were packaged into “decoration consultants†after simple training. They mainly earn bonuses, get a job, and generally have a 10% commission.
After the clerk takes the commission, the company extracts a certain percentage of the money, and then subcontracts it to the foreman. The foreman then re-packages it for different types of jobs. This way, after layers of exploitation, it is difficult for the workers to earn salaries, and they work with emotions. Shoddy.
Third, with a trap "gift." In order to attract customers, some home improvement companies have created a generous "gift". In fact, this is only to "settle" customers. For example, customers sign a single extended-millimeter cabinet because the average home cabinet has three or four meters of extension, but this extension is only granted, and the rest must also buy the cabinet. In fact, the unit price of the cabinet had previously been raised, and the extended rice thus gifted was also “hooked†back.
It is the same as the practice of signing a few square meters of tiles and floors. The home improvement market also has no free lunch.
Fourth, to earn rebates, "sweep purchase." In the renovation, many designers and foremen have taken the initiative to accompany the customer to select the main material. They led the customers to turn around in the building materials market. After finally selecting the right main material, they will help the customer and the merchant to negotiate. Like everywhere for the sake of customers. As everyone knows, this is all in "acting." They and the business are old friends. The customer has just finished the set footing and they have to go back to get the rebate.
Zhao Guotao knew a designer surnamed Liu. The job he received was a house with a construction area of ​​180 square meters. The rebate earned by the customer only by purchasing materials amounted to 120,000 yuan.
Fifth, false propaganda. Informal decoration companies did not obtain a qualification certificate, which means that it does not have the ability to perform construction and performance. What to do? Someone thought of fraud, fake qualification certificates, fake certificates of honor, fake honor trophies, and gold on their faces. The total number of counterfeiting activities is easily gullible.
Zhao Guotao said that if a customer chooses a decoration company, it must see whether it has licenses, qualification certificates, and safety production licenses.
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