On the 16th of this month, the EU made an anti-dumping final ruling on ceramic tiles originating in China. The execution time was from 0:00 on September 15, 2011 to 24:00 on September 14, 2016, and the punitive tariff was 69.7%. According to the relevant person in charge of Foshan Office of China Ceramic Industry Association, in accordance with relevant regulations, after the expiration of the period, the EU may also postpone the extension depending on the situation. One year after the final ruling, the new export tile companies in the Mainland can also apply for review in the name of new importers, but the possibility of such opportunities is very low. In addition, due to the macro-control of the property market this year, Foshan ceramic industry is facing difficulties. During the interview, several interviewed companies said that the current situation is even more difficult than in 2008. In a series of forums held by Foshan Ceramics recently, industry insiders even believe that this year will be "the most difficult year for Foshan ceramic industry in the past 20 years." Southern reporters learned through industry associations that more than half of the enterprises are facing a situation of oversupply and serious backlog of products. Some small enterprises are forced to close or change their business. "The increase in inventory is indeed very serious. According to the association, if some supporting enterprises are included, Foshan currently has about 50% of the inventory of ceramic enterprises exceeds a reasonable level." The head of Foshan Office of China Ceramic Industry Association said. “This range varies from factory to plant. At present, the inventory of many companies exceeds 20% to 30% of the reasonable range.†Why did the cold cause come into 2011, (also said that it started from the second half of 2010) Foshan Ceramics since 2008 Once again encountered "severe cold." According to the relevant person in charge of Shiwan Shagang Ceramics Wholesale Market, since the first half of this year, the traffic rate of light people has dropped by at least half compared with the same period of last year. As for the specific data on the sales situation of manufacturers in the market, the relevant person in charge said that it would be at least two or three percent lower than the same period of last year. The reporter visited a number of units in the market and got a similar statement. A newly-received executive of a well-known company in the industry, in an interview with a reporter from Nandu, bluntly said that many production areas of the company have been discontinued this year, and the production capacity is seriously over-supplied. The sales in domestic and foreign markets are not ideal, which directly leads to Many production lines are in a state of suspension, and many employees take a break and can only receive basic wages. Lan Weibing, director of the Foshan Office of the China Ceramic Industry Association, believes that the current situation has the following reasons: Since the country severely regulated the real estate industry last year, the ceramic industry in Foshan has been greatly affected, causing the sales of many enterprises to drop sharply this year. There is also a lack of stimulation of large-scale infrastructure projects, which is undoubtedly worse. The second is the change in the foreign environment. According to the Ceramic Industry Association, at least 30% to 40% of the industry's revenue comes from exports. According to industry data, in the first half of this year, Foshan Ceramics’ total exports to the EU were 1.47 billion U.S. dollars, down 16.5% from the same period last year. Since last year, Chinese ceramics have been repeatedly subject to anti-dumping lawsuits in countries and regions such as the European Union, South Korea, Argentina and Peru. The Middle East is an important sales area for Foshan Ceramics. This year's situation is turbulent. Many Middle Eastern customers either cancel orders or lose contact. The combination of factors such as the appreciation of the renminbi this year has caused the Foshan ceramics industry to be hit hard. In 2009, the country launched 4 trillion investment, and a large part of it was invested in infrastructure. The ceramic industry directly related to it benefited a lot, and enterprises were able to make up for the loss of exports through domestic demand. Nowadays, the mechanism for the loss of the embankment in the embankment no longer exists, and many ceramic enterprises are faced with a harsh economic winter. "Three olds" hinder the industrial upgrading Huang Xiran, vice president of the Foshan Ceramics Industry Association, said that in addition to the above reasons, some of the current status is also a "pain" in the transition period. Huang Xiran said that now Guangdong's industrial upgrading, some production lines with serious pollution and high energy consumption are transferred to the western region with lower environmental requirements. In addition, the prices of raw materials and labor have risen faster this year, and many labor-intensive products have also reached the production line. The west has gone. According to statistics, there are more than 20 companies that still maintain complete production lines in Foshan. Most of the rest of the companies in Foshan only retain marketing centers and headquarters. Huang Xiran said that in the past, Foshan produced ceramics that burned heavy oil and diesel. The sulfur content was very high. Now Foshan's pottery is basically low-sulfur coal or natural gas. After many rounds of reshuffle, Foshan's ceramic enterprises have six or seventy. Huang Xiran believes that the infrastructure and industrial layout of many industrial areas are relatively old. The old production line, the old site and the old industrial layout, this "three old" are all obstacles to the modernization of the Foshan ceramic industry. The ideal strategy should be to build a new industrial park, carry out a new master plan, and build new production equipment. However, the reporter also found in the interview that on the one hand, some enterprises are faced with a situation of serious overcapacity and no work to open. On the other hand, the performance of a few companies with high brand awareness and strong core competitiveness has not been greatly improved in the first half of the year. The impact, on the other hand, has risen slightly. Industry concentration is too low, and some industry players in the property market in the future said that the concentration of Foshan ceramics industry is currently low, and the market share is not as high as 10%. There is no strong brand in the true sense. Some enterprises believe that the expansion of the strength of each enterprise alone is relatively limited. Most ceramic enterprises are private enterprises. The scale of funds needed to expand production scale or acquire other smaller enterprises is relatively large. It is difficult to rely on their own funds. The practice of foreign counterparts is usually to finance from the capital market or to find bank loans, but in the current domestic stock market downturn and the tight credit policy, it is difficult for both to obtain sufficient funds. Some companies also believe that it is difficult to achieve the concentration of ceramics in home appliances. A person in charge of a ceramics company, who asked not to be named, believes that China's domestic market is vast, and there are many market segments due to geographical, consumption habits, and economic development. These have seriously hindered the improvement of the concentration of the ceramic industry. When talking about the future prospects, industry associations and business people expressed their optimism to varying degrees when interviewed by Southern Reporters. Huang Xiran said that whether Foshan's ceramic industry can really warm up still depends on real estate, and regulation will not always be so severe. And the country also has a housing plan, this amount is also considerable. Blue Guard said that in the future, the policy should be loose, and the foreign political situation will eventually stabilize, and the economic situation in Europe and the United States may not always be so bad. He further pointed out that during this period of time, enterprises should pay more attention to "cultivating internal strength" and change the previous mode of pursuing quantity, small profits but quick turnover, and pay more attention to improving product quality and building brands. In addition, industry associations have taken some measures to help companies deal with the current difficulties as much as possible. For example, assisting some enterprises to go out more and achieve mutual benefits as much as possible will help to change the current situation in which Chinese ceramics, especially Foshan Ceramics, have been subjected to anti-dumping lawsuits in many countries.
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