With the 30 years of China's reform and opening up, the pursuit and eagerness of luxury goods by Chinese people has become increasingly popular. With Louis Vuitton, Rolls-Royce, Patek Philippe, Chanel, Armani and other luxury brands beginning to attack the Chinese market, the world's top luxury teak furniture has also entered the Chinese market.
There is an old saying in China: things are rare. Scarcity is the primary condition for making items a luxury. Luxury goods are a kind of consumer goods with unique, scarce and rare features. Luxury goods often contain or a certain amount of shortage resources (such as glass emerald green jade, yellow rosewood, etc.), or high scientific and technological content. Or a high human factor, or a high production skill (such as handmade) that can be called "the perfect job." In addition, some luxury goods are limited production, creating a scarce state and making it precious. For example, Louis Vuitton LV, the world's top brand in the luggage category, was once used by Queen Napoleon; the hand-built Rolls-Royce sedan was released in limited quantities around the world, so it is difficult to trace it. Rarity makes luxury goods unattainable for many people. Luxury goods obviously have high prices and are the most expensive of their kind. There is no doubt that high prices are the most basic feature of luxury goods. The same luxury goods must be exquisite in the same kind of goods, with extremely excellent quality, can bring consumers an elegant and refined lifestyle. The complicated process of luxury and the exquisite craftsmanship, as well as its strict and strict quality assurance, are incomparable to similar products. In the general sense, traditional luxury goods such as Rolls Royce, Land Rover, Louis Vuitton, Gucci, etc. have long been known. In recent years, a new luxury has begun to attack the Chinese market. That is teak handmade furniture.
Introduction to teak furniture
Teak, also known as an annatto, is a large deciduous or semi-deciduous tree. The country of origin is Thailand, Myanmar, Indonesia and other countries, and it is one of the most valuable materials in the world. Known as "the king of Wanmu." Teak is medium in weight and is the smallest deformation coefficient in wood. It has good bending resistance and is extremely wear resistant. The air dry density is 0,659/cnL3. It is not resistant to water and fire resistance in the case of large changes in dryness and wetness of sun, rain and rain; it is resistant to termites and sea worms in different sea areas, and is extremely resistant to corrosion. The color is golden, extremely beautiful, and the comprehensive performance is good, so it is recognized as a valuable tree species in the world. In the eyes of Europeans and Americans, teak is a royal wood, just like red sandalwood, huanghuali is the royal wood in China. Westerners are not optimistic about Chinese mahogany furniture. In their minds, teak, mahogany and so on are the best. In the first-tier cities of China in the 1920s and 1930s, Shanghai, Tianjin, Wuhan and other places, there are a large number of hand-made European-style furniture made of teak. At present, the collection of teak furniture has already begun to take shape.
In recent years, teak furniture began to gradually surge in the first-tier cities such as Beijing, Guangzhou and Shenzhen. With the popularity of Huanghuali furniture and the value of investment, more and more high-end people are beginning to re-recognize the value of traditional investment vehicles such as furniture. As a luxury that can be used, the teak furniture brand COV.cn STvILA COLLECTION gives its own answer.
This furniture brand from faraway England, which is worthy of the deep investment value of the Chinese mainland market, began to gradually test the domestic market in 2009. By 2013, it has opened its own stores in Shanghai, Hangzhou, Guangzhou, Changsha, Wuhan, Nanjing, Wuxi and other big cities. As the first choice for villa furniture and European and American homes, Settwina teak furniture began to revitalize a new luxury category, that is, handmade teak furniture. It is conceivable that in the near future, sitting on handmade teak furniture, using expensive British bone china, and tea with a hint of tea, will be a new way of life for the upper class in China.
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