At the end of the Jinjiu Silver Ten, the market sales climax of the furniture industry began to decline, and whether the golden period of furniture promotion is really “goldenâ€, different businesses make different interpretations. Seeing that the double eleven is coming, can the furniture market catch the last tail of the 2014 "fire"? Why are there different harvests in the same golden age? Why do some people dig gold a lot, and some people can only do it hard? Jin Jiuyin 10, the opportunity is only reserved for those who are prepared, the furniture enterprises should sum up the record in a timely manner, and actively prepare for the double eleven. At present, the furniture market is fiercely competitive. When the industry collectively fights for promotion, what should furniture companies rely on to win? In the fierce competition, a single low-price marketing has not spurred consumers' desire to buy. In today's rapid development, price is no longer the only influential factor for consumers to consume. With the improvement of living standards, people's requirements for quality of life are getting higher and higher, and the pursuit of brands is getting hotter. Furniture companies should promptly seize the psychological needs of consumers and launch brand and quality offensives. The brand building of furniture enterprises must firstly take honesty as the first priority and focus on product quality and product characteristics on the basis of honesty. It aims to cultivate customers' reputation and ultimately achieve the furniture market share and economic benefits. Furniture companies want to break through in the encirclement of price, we must pay attention to the power of the brand, and the good image of the company is engraved into the hearts of consumers and enhance the visibility of the company's products. The marketing method of furniture brand is also extremely important. It needs to interpret the corporate culture, brand connotation, product mechanism, interest commitment and other aspects from multiple angles and levels, and present the information of the company more in front of consumers. The golden nine silver ten golden period will be full, and the new round of double eleven buying tide will be attacked in the future. Whether the furniture enterprise can seize the opportunity to raise sales to a new height, the key lies in brand quality marketing.
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