As the saying goes, foreign monks are good at chanting, while at the same time of internationalization, there are occasions of fake foreign brand incidents. First, there was a sensational European floor incident, and then it was revealed that it was a forgery of German brands. Some domestic manufacturers hang a foreign name, while others represent a small foreign brand acting as a global high-end home furnishing brand, etc. The fraudulent consumer behavior of " fake foreign signboards " has attracted attention from many parties, making consumers hate merchants for being dishonest. There was also a trace of doubt as to what kind of international home furnishing brand is the real wrist with a noble lineage, rather than a fake nobleman wearing a luxurious dress.
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  Domestic competition for recognition of " foreign devil " market is good
   As we all know, in addition to representing high taste and high quality , international home furnishing brands also have a characteristic of high price. Therefore, although the over-packaged international brands in the home furnishing market are expensive, they cannot be called international home furnishing.
   Fake foreign card: domestic production and foreign recognition
   For example, before the media news that Alexandria American furniture brand was broke and could not be called an international brand, the price is very cheap in the United States online, the highest price for the 20000, and very low-end, while the country since been labeled high-end international The price of home brand labels has risen to about 460,000 . The high interest makes the fake foreign cards endless.
   According to the incomplete statistics of the editor, there are generally three types of international home furnishing that do not conform to foreign brands: the first one is completely domestically produced, the brand is domestically registered, and there is no link to household goods that is internationally linked. Brands with an international home furnishing background; the second is a domestic registered brand, domestically produced, but the department links are internationally linked, for example, the design team is international, and the materials required for the product are imported from abroad; the third is domestic agents Acting for a small foreign brand, but its operations and manufacturers are all domestic, but it is declared to be an international high-end home furnishing brand, and the price doubles.
   Store screening has standards Phase out unqualified international brands
   In fact, the current industry and netizens and other relevant people delineate the boundaries of international home furnishing is not very clear, and there are many opinions. Some domestically-established brands have the dual status of international furniture market pioneers and domestic furniture market latecomers, occupying a large share of the mid- to high-end furniture markets in Europe and the United States. However, they have not been among them according to the rules of international home furnishing stores.
   Seems to be the only public users confused, editing, there are some puzzling actually visited the brand, and other stores in the Red Star, when actually the respect of the international museum opened every family, even homes Group President Wang Lin Peng said, "home of respect " I hope to bring more international brands to the Chinese market, and will continue to maintain the quality services of all the actual homes in the " home respect " , and will protect international brands from plagiarism and vicious competition. The domestic market development provides a better opportunity. The selection of brands in the International House Museum is very strict. There are two rigid requirements. First, the brand must be a foreign brand, and second, the production must be abroad. Brands in the gallery almost meet these two conditions. Even if there are special brands, they can not be defined as fake foreign brands. There are also very high-end and very good brands in China.
   Association's point of view: flowering in the wall
   Many people in the industry have expressed their views. Zhu Changling of the China Furniture Association pointed out that this phenomenon is very common in the furniture industry. Of course, if it is deliberately faked and disguised as an international home to make a profit, it should be a pure fake foreign brand. Disclosure and sanctions by relevant departments. However, from a certain point of view, the standard that defines international home furnishing is not the only rigid one. Compared with some domestic brands, it is exported to foreign countries and occupies a large share in the international market. Product design and materials are imported from the original, and it cannot be simple. Arbitrarily deny that it is not an international home. There are multiple standards for defining international brands, and domestic consumers should also correct the misconception that all foreign brands are high-end. It must be admitted that there is such a phenomenon. Domestic enterprises are mainly engaged in the international market, which may not be well-known in the country, but the international reputation is quite high. For such enterprises, the association takes a tolerant attitude.
   Seven common methods of counterfeiting foreign brands
   But tolerance does not mean indulgence at the same time, because the price is not a small amount, so everyone must have a trick when defending their rights. The editor summarizes that the usual methods of fake foreign brands are as follows:
   1. Domestic brands take a foreign name, and product packaging is changed to foreign languages
   Second, the origin is changed to Italy, Germany, the United States and other countries
   3. Putting on a foreign coat, domestic company household products get a " birth certificate " from abroad, and register a shell company abroad
   4. Establish a factory in China to introduce some equipment and produce according to foreign standards, so-called " original import " .
   V. Packaging corporate culture because A fake brand or simply a new brand advertising investment must be at least, the publicity at least said that he has decades of history, get a foreigner photos Said that it is a famous designer or brand pioneer, please foreigners as models.
   Sixth, playing the " wiping the ball " makes use of some special techniques to get himself the trademark right of a well-known foreign brand in China for several years.
   Seven, more registered in Hong Kong.
   Editing tips:
   In the home furnishing industry, Chinese and foreign brands are more common in industries such as cabinets, furniture, and flooring. Pay special attention to these industries. Before buying, consumers can check online whether there is a brand website and check whether the company's detailed information is a foreign brand. Buy furniture It is necessary to check the customs declaration, container invoice, packing list, and ocean bill of lading. The four bills jointly verify whether they are genuine imported brands. You can also check whether there is specific information of the manufacturer through the product catalog and see if there is information of the manufacturer. Whether the outer packaging box of the product has the words such as the mark of foreign certification.
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