It is reported that the price of furniture building materials , such as aluminum and stainless steel used in hardware, as well as the price increase of chemical materials such as paint and glue, are the main factors affecting the fluctuation of furniture prices.
Manufacturers: The trend of rising furniture prices
If the price increase of furniture at the end of last year seems a bit subtle, and it is more reflected in aspects such as less easy discounts and reduced discounts, then the price increase of furniture since the first half of this year is obvious. It is understood that the price hike has swept to most furniture products in Guangdong. Compared with the same period last year, the price of wooden furniture has risen by more than 10% this year . On the issue of whether or not to rise or how much to rise, furniture manufacturers may feel more deeply than distributors. Many furniture manufacturers in the Pearl River Delta state that they will continue to adjust prices in September and October to cope with rising raw material prices, which will increase by 10% to 15% . Wang Li, executive secretary general of Dongguan Famous Furniture Club, revealed that under the pressure of rising costs, “some small furniture companies have closed down.â€
In addition, as a labor-intensive industry, labor costs are one of the main components of the overall price of the furniture industry. The new "Labor Contract Law" was January 1 this year, began the formal implementation, companies must pay pension, unemployment, work injury, maternity, medical insurance for five employees. This will undoubtedly increase the labor cost of furniture companies. The already meager profits will be forced to "shrink" due to the increase in labor costs. Many people in the industry believe that the tight supply of wood and rising prices in the next 10 years will be the overall trend of the industry. The domestic furniture industry is facing continuous and huge cost pressures. In this regard, Zhu Changling, deputy chairman of the China Furniture Association, said: "Resources are scarce, raw material prices are rising, and the price of household products including furniture is the future trend."
Store: Study how to digest the price increase factors
The major furniture stores have already felt the pressure caused by the rising prices of furniture raw materials , and have taken various measures to deal with the wind of rising prices. Xu Jiayong, manager of the Liwan store mall in Hongshuwan Furniture Expo Center in Guangzhou, revealed that due to rising prices of raw materials and labor, the ex-factory price of furniture products sold in the mall has recently been raised by 15% to 20% . Among them, the prices of mattresses, sofas, and home accessories products rose most obviously. However, the retail prices of products in major home furnishing stores in Guangzhou have not changed much year-on-year. Not only that, with the arrival of a new round of building collection and decoration peaks in July and August , some promotional programs have been implemented in major furniture and building materials stores . In addition, the major stores have also adopted a combination of sales and other promotional methods to stabilize the price of commodities and strive to digest the cost of price increases.
"The sharp price increase of furniture products in the second half of this year will certainly not happen in Jisheng Weibang." The relevant person in charge of the marketing planning department of Guangzhou Jisheng Weibang Home Expo Center said, "Our retail prices of household products have remained stable for a long time, even if the adjustment is generally 10 It is a benign increase of less than % . "It is reported that large-scale branded home furnishing stores represented by Jisheng Weibang have a certain control mechanism for the prices of merchants’ products, and resolutely resist unfair competitive behavior of "false high price + ultra low discount" once they are discovered All will be banned.
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