Wenzhou Longwan Plumbing Hardware Accelerates Industry Upgrade

Wenzhou Longwan Haicheng is regarded as the capital of Chinese hardware sanitary ware. Before 2010, there were 612 sanitary ware companies and 142 accessories manufacturing enterprises. However, in the past two years, as people’s consumption concepts and consumption levels have increased, the overall requirements for sanitary ware have increased, and the advantages of China’s hardware and ware industry are not. How to get rid of the sluggish trade situation and the deteriorating competition in the industry, many companies have made contact with the Internet and hope to use the power of online shop opening up the domestic market. It is understood that between 2010 and 2012, there were 802 enterprises in the Longwan area of ​​Wenzhou, which opened a store in Taobao and focused on the online retail market.

Foreign trade instability is turning to open up the domestic market

The large export volume of products was originally a good thing, but this year, General Manager Ke Jinfang of Wenzhou Lantan Sanitary Ware Co., Ltd., Qiu Jianchun, Chairman of Zhejiang Haiba Sanitary Ware Co., Ltd., and Chen Sijun, general manager of Zhejiang Degussa Sanitary Ware Co., Ltd. are worried about this matter.

After taking the order, seeing it as a losing trade. Instead of taking orders, customers who are hard to cultivate don't pay off. In the face of *** appreciation, rising labor costs, and rising raw material prices, these three highly-advanced swords have turned into a hot-selling order. Hawthorn.

Prior to focusing on Europe, the Middle East and other companies to do hardware and bathroom trade foreign trade OEM production of blue rattan bathroom, the person in charge Ke Jinfang told reporters that in the first half of last year, they received a large US single, but after the arrival of goods but did not see the customer silhouette, Fan Zhouzhuang contacted the customer. The other party said that it was bankrupt and the goods were not. This made them feel determined that the European economy was in a sluggish state. It was becoming more and more difficult to do OEM and the transformation was made domestically, focusing on online brands.

Sanitary ware export companies transformed into Amoy brand sanitary ware businesses

For large companies, the in-depth integration of informatization and industrialization is mainly reflected in the enhancement of corporate control. For SMEs, the greatest value of integration is to help them develop the market and obtain more business opportunities. Among them, e-commerce plays a crucial role.

More and more young people decorate the house favoring online Amoy bath products. Ke Jinfang introduced that Blue Rattan Sanitary officially opened its store in Tmall in April 2011. It was officially sold from July to December, and its sales amounted to nearly 10 million yuan. The double 11 promotion is close to one million yuan a day. We have a constant temperature shower in our shop, and the line is similar to ours at least 30% more expensive.

The success of the blue rattan bathroom touch screen, but also to some entangled in the export of non-profitable bathroom manufacturers are delighted, it is understood that from 2010 to 2012, Wenzhou Longwan area a total of 802 companies, shop in Taobao, the main attack on the online retail market.

Online shop not only to make money but also to do brand

In the path of bigger and stronger SMEs, brand building has always been an inevitable bottleneck. Due to the lack of rollout channels and promotion costs, brand building of SMEs is difficult to achieve in traditional marketing methods, but Taobao and Tmall provide opportunities for the emergence of Internet brands. In the Tmall Double 11 promotion last year, 8 Internet The brand sold more than 10 million yuan on a single day. 108 Internet brands sold a total of 335.6 million yuan on the same day. The construction of SME Internet brands took shape.

Fang Fuchun, executive director of Zhejiang Yideili Sanitary Ware Co., Ltd., said: High-quality, high-value-added products are favored, which further strengthens the confidence of the company's transformation and upgrading.

In 2012, Blue Rattan Sanitary specialized sent a team of 40 and 50 people to do online shopping. They took this opportunity as a review of corporate marketing. Speaking of the experience of opening shop in the past year, Ke Jinfang summed up three points. First of all, facing the huge domestic market, the cost performance of products, especially the middle and low class consumers, is an important weight for corporate competition. At the same time, the grade of the product is constantly rising. The improvement of product quality should be faster than the increase of consumer purchasing power, so that you will not become a third-line brand. Thirdly, it has become a major purchase phenomenon since the 1980s, and the design aspect of product innovation is more important than design. It is imperative to cater to the aesthetic needs of these people to meet their needs.