Hybrid and European furniture origin varies greatly

"European and American furniture" does not only refer to imported furniture from Europe and the United States, but also refers to European and American furniture. The vagueness of its origin has often become a means for businesses to “sit down”.

In the recent home furnishing market, home-made European-American style furniture is occupying more space. Some of them have been exported to foreign countries and have experience in manufacturing according to foreign order drawings. Some of them originate from brand hobbies, and the Chinese people study and improve European and American styles. In addition, European and American style bloodlines combined with domestic design and research and development have spawned "hybrid" European and American furniture placed in front of Chinese consumers.

Europe and the United States furniture origins vary widely before buying to clarify the brand background here Europe and the United States furniture refers to European and American style furniture, mainly in classical style solid wood type. Consumption of European and American furniture is a technical job. Only knowing oneself and knowing oneself can avoid being consumed. In fact, the European and American furniture brands that are active in the market have similar names and products, but the background may be different.

For example, pure European and American imported brands, pure domestic brands producing European and American style furniture, export-to-domestic brands that specialize in European and American products, and domestic production of European and American brands, when these European and American furniture with “similar” appearances flow into the market and “wish” at the same time. , If you do not do homework and then shot, is equivalent to automatically jump into the consumer's consumption trap.

"As long as the purchase of European and American furniture on the line, why care about the background of the manufacturer?" For many consumers to save ideas, Ren Cheng, vice president Ren Cheng did not agree, she said, no mandatory standards for solid wood material, style design And the high prices are the characteristics of European and American furniture, but also the direction of some businesses opportunistic. For consumers who do not understand the situation, the brand background is the most direct reference for considering the state of the product and the reasonableness of the price.

Domestic-made European and American furniture has changed from “beautiful” to “good-for-use” at home or abroad. It represents different origins and does not completely determine the pros and cons of furniture. Although compared to some high-end imports of European and American furniture brands, domestic and European furniture brands are slightly immature in design and craftsmanship, but the general manager of Asia vibration furniture Li Qiuyu said that most Chinese people are actually more suitable for consumer-made European and American furniture.

The size of the furniture was fine-tuned according to the size of domestic units. The width of sofa seating and the degree of softness and hardness of the mattress made it easy for the Chinese people to make changes with comfort. The price was also reduced by a few percent compared with the imported products. , Domestic and European furniture in order to win over the domestic consumer's heart and brains, but also under the effort. It is worth noting that in the past, following the copy of the original European and American furniture, immersed in the brand of “beautiful on the line” and “more like the better” level, more domestic European and American furniture brands are willing to spend time, energy and money to develop suitable Chinese people. , "useful" products. In this regard, actually the home of vice president Ren Cheng also advised consumers to stay focused on the domestic and European furniture products that have been continuously improving, and in the upcoming opening of the November 9 opening of the house Liza shop "European and American family". In addition, consumers will also see more high-quality European and American furniture products.

Europe and the United States furniture "appears to be almost the same" that consumers confused "Europe and the United States furniture looks exactly the same." Last week, when I visited the Beijing home store, consumers Mr. Wu bluntly buy their own European and American furniture, the same style, appearance differences Problems such as inconspicuousness and price confusion are the main reasons why it has not been purchased for more than a month.

However, it is understood that the problem of serious homogenization of furniture in Europe and the United States is gradually being improved. For example, in order to make French furniture more Chinese, Yisheng Troon let American designers check the product style, let Chinese Dongyang carving masters responsible for carving design and craftsmanship to highlight product features; Rong Lin and Hutong create a 100% Chinese design and The French furniture that is manufactured has a strong "Chinese-French mixed-race" style; Dashu Furniture will reduce the size to 1:1 and choose to reproduce authentic European furniture. Thus, after many years of tempering, the domestic European and American furniture brands are gradually integrating the characteristics of the company's products, hoping to provide consumers with more "personality" of European and American furniture.

In addition, Actually, Ren Cheng, vice president of Ren Cheng also told this newspaper that consumers in addition to the need for more distinctive brands, but also need to gather a large number of European and American furniture home stores to help reduce the ratio of brand homogenization, so as to improve Purchase efficiency.

In the furniture product life cycle, when secretly buying European and American furniture, don't forget to understand the life cycle of a brand's mainstream products, because hidden secrets in this area can help you effectively determine whether the brand is available for purchase. Sun Zhanjun, the head of Flanders Beijing, introduced that if the life cycle of most products of a brand reaches several years or more than ten years, the brand is mature in material selection, design and production, and the product can withstand the test of the market; A European and American furniture product line has a life span of more than ten years, but the brand will still be upgraded and improved every year according to market demand and fashion trends. The degree of enthusiasm for representing this brand is quite high. On the contrary, a brand that frequently replaces furniture styles and product lines every year is usually not too immature or just at the time of “end of life”.

European and American furniture difficult to customize the price to Europe and the United States furniture brands in advancing with the times, it is also difficult to avoid difficulties. In order to meet the purchase desire of small-sized homes, European and American furniture has been reduced in size; in order to make Chinese people of medium build comfortable, European and American furniture have adjusted many details. However, home-made furniture from Europe and the United States that has experienced warfare has been difficult to customize. Ya-Qiang Furniture General Manager Li Qiu-jun bluntly, solid wood material, limited stability, the need for special production processes and high cost issues, is currently blocked in the domestic and European furniture custom in front of the biggest obstacle, now Europe and the United States if you want to do custom furniture can only take the high-end line Quality and function can be guaranteed, but the price is not enough for the people.