Abstract In the global environment where environmental protection is concerned, people should consider their own safety while protecting the environment. More and more people are paying attention to the appearance, water absorption, wear resistance and other characteristics of ceramic tiles, and pay more attention to whether ceramic tiles meet environmental protection requirements, and whether the radiation level exceeds...
In the global environment where environmental protection is concerned, people must consider their own safety while protecting the environment. More and more people pay attention to the appearance, water absorption, wear resistance and other characteristics of ceramic tiles, and pay more attention to whether the ceramic tiles meet environmental protection requirements and whether the radiation level exceeds the human body's ability to withstand. For tile companies, while reducing production costs, the original quality of the product must not be reduced. At present, foreign brands have a higher market share in China, and Italian tiles are more popular. This depends mainly on two aspects: First, Italy's ceramic tile production equipment precision and other parameters are relatively high, most countries' tile production equipment is imported from Italy; Second, Italian tiles have a relatively high density, low water absorption, Wear-resistant.
According to industry insiders, the negative ion impression brick of a certain brand adds a layer of negative ions mainly composed of unipolar mineral tourmaline ultrafine powder and composite rare earth elements on the basis of glaze layer and green layer, which makes the impression of 1 square meter. The negative ions released by the bricks are equivalent to the release of 15 square meters of forest.
Tile size is more diverse
At present, as the degree of specialization in the ceramic tile market continues to increase, consumers are also choosing more tile sizes, and the tile size is polarized.
On the one hand, larger tiles are becoming more popular as more and more consumers pursue the seamless effect of wall decoration. At the same time, the growing popularity of large-scale residential buildings has also driven the popularity of large tiles. At present, indoor wall tiles are generally more than 250 mm × 360 mm. The floor tiles for living rooms are generally not less than 500 mm × 500 mm. If the living room area exceeds 40 m 2 , the size of the floor tiles is even larger.
According to professionals, the process of “large piece†tiles is much more complicated than that of small-area tiles, and manufacturers have to pay more attention to gloss, texture, flatness, and water absorption. From the perspective of visual effects, large tiles are more prominent than traditional tiles in terms of color, texture and decoration.
On the one hand, small-sized tiles are more popular than in the past. Many people have found that small-sized square tiles can be used to create a number of patterns that are suitable for decorating small-area walls. There is a small tile on the market that can be used to spread the European pastoral style.
Italian design is world-famous in all walks of life. Among the three major countries in the world that produce tiles, China and Spain have been imitating Italian designs. To form their own style, it is the key for Chinese ceramic tile manufacturers to come out with an innovative design.
Tile companies compete for high-end routes
"At present, the new product pattern in the ceramic tile market is refurbished. Actually, it is 'changing the soup and not changing the medicine'," said a tile agent who asked not to be named. At present, all ceramic tile manufacturers are vigorously developing new high-end products, constantly increasing the color and variety of ceramic tiles, but behind the new product boom, the ceramic tile industry is hiding the crisis.
Italian ceramics exports account for 60% of the world's ceramic tile exports, less than 40% in China and Spain. Italian tiles are the most competitive in the world, depending not only on the design and quality of Italian tiles, but also on the cost-effectiveness of Italian tiles. In fact, Italian tiles are not expensive, mainly because of changes in business models after importing into China, which makes the sales price very high. This year, the Italian distributor of more than 30 world-class home furnishing brands, Metic, and Italian tile manufacturers jointly developed a unified price for sales in the Chinese market, eliminating the need for intermediate price increases, so that consumers can enjoy comparison. Low price of imported Italian products.
According to industry insiders, prices have risen on the basis of last year, whether it is a first-line brand or an emerging brand. Various companies are also vigorously developing a series of new high-end products, constantly increasing the color and variety of ceramic tiles. But behind the new product boom, the ceramic tile industry is hiding the crisis.
In 2013, the export of ceramic tile products will continue to be a year of continued growth. First of all, China's ceramic tile products have obvious cost performance advantages and are highly competitive internationally. Secondly, the market demand for ceramic tiles in the world has been growing and stable in recent years. Although China's ceramic tile products are facing difficulties in anti-dumping and technical trade barriers, they cannot stop. The export of ceramic tiles continues to grow. In 2013, China's ceramic tile exports will exceed 1.1 billion square meters, an increase of about 10%, and exports account for about 12% of the total annual output.
The success of new products has almost become the consensus of the ceramic tile industry. In 2013, the largest equipment upgrade in the ceramic tile industry remained the application of inkjet printing. It is estimated that in 2013, China's ceramic tile industry will add about 800 inkjet printing equipment. The inkjet printing application market is gradually subdivided and specialized in production, such as ceramic tiles, antique bricks, microcrystalline stone, exterior wall tiles, and waist. The special equipment for different objects such as the line flower appeared, the localization of ceramic ink progressed rapidly, and the price dropped significantly.
In 2013, with the upcoming release of the thin ceramic tile industry standard, the process of thinning ceramic tiles has been greatly accelerated. At the same time, the research, development and application of new products around the industry, such as energy conservation and emission reduction and waste utilization, will appear in large numbers. Occupational health, safe production, and social responsibility requirements will force ceramic companies to increase their investment.
On the one hand, the cost of domestic ceramic tile production has risen, on the other hand, the competition of international ceramic tile enterprises has intensified, and the high-end route with higher profits is the only way for ceramic tile enterprises to compete.
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