Predicting the Eight New Situations in the 2012 Wooden Door Market

2012 will be a year of fierce competition in wooden door marketing. Different companies of varying sizes will all enter the wooden door market. The brands are numerous, but the bitterness and joy are not uniform. The special nature of the wooden door order makes the industry's capital flow unimpeded, and the liabilities are not. Heavy, but many companies are hovering at profit and loss. Chuan Wang wood industry executives believe that although the current market is rich in products, there are still no major brands on the market for consumers to truly recognize.

Although the international economic situation has improved somewhat, but the foundation is unstable, there are still many uncertainties. The awareness of various countries on Chinese wooden door products continues to increase, the export channels and exporting countries are increasing, the impact is gradually expanding, and exports are steadily recovering. However, the wooden door exit has not yet reached its best condition.

New Situations in the New Situation At present, there are some situations in the wooden door industry that indicate that the industry consolidation and the survival of the fittest have emerged.

1. Some enterprises have considerable benefits and have accumulated a lot. Due to the pressure of full-load operation and the vastness of the market, they have used local government land planning and development and appropriate land resources to quickly expand the scale of the company.

2. Furniture, flooring, decoration and decoration companies have turned to wooden doors, and wooden door companies have instead expanded into homes as a whole.

3. Intensified competition, many orders, fewer and fewer, two levels of differentiation, market promotion methods refurbished, the effect is not good.

4. The decline in corporate profit space has affected the accumulation of energy and the lack of development energy.

5. Small businesses actively participate in the promotion of brand image, expand publicity, and expand their sites. The layout of the marketing network for big brand companies was completed, and the enthusiasm for publicity and participation was reduced.

6. There are more companies that do not make money, and fewer companies that make money. In the increasingly fierce competition, some companies that lack energy for development have closed down.

7. Some large companies have more orders or orders, but their production capacity is limited. Small companies are required to process them and worry about quality. Therefore, fewer orders or partnerships will be accepted.

8. Some companies are swayed by the continuous increase in operating performance, ignoring product quality management, and not paying attention to the problems and opinions reflected by dealers in front of the market.