Solar thermal industry's overall strategy shrinks in the cold start

For the solar thermal industry, 2012 may be colder than last year.

In fact, neither the external environment nor the domestic market has any reason to be optimistic. Europe has been unable to solve the debt crisis and it will certainly be affected by the solar energy export market. In the domestic market, the manufacturing industry including the solar water heater industry is generally facing a market growth rate. Easing, overcapacity, rising labor costs, upgrading of the industry needs, increasing uncertainties such as home appliances going to the countryside, trade-in replacements, and gradual withdrawal of energy-saving policies.

The overall strategy of the solar thermal industry shrinks in the winter and the industry situation in 2012 will not be much better. This is almost a unified conclusion in the solar energy companies visited. In this case, adjusting the pace of production, optimizing the structure of personnel, shrinking the strategy, and seizing market resources ahead of schedule have become part of the response strategies of solar energy companies after the Spring Festival and before the peak season.

Industry strategy shrinks

According to past practice, after the Spring Festival every year, manufacturing companies are often plagued by talent shortages and labor shortages. However, from the perspective of the situation after the Spring Festival in 2012, although this phenomenon still exists, many solar energy companies are dealing with this. The problem seems calmer.

On the one hand, the continuous downturn in the entire industry has made production tasks less stressful. After the fifteenth day of the first lunar month, although most of the solar energy companies have started full-scale operations, Aiken’s home network discovered in some companies in Zhejiang and Jiangsu that the start-up conditions were mostly deserted and many production workers were not yet in place. In this regard, an insider said that compared with previous years, after the Spring Festival in 2012, the production task is relatively easy, and has not received production orders for major tasks. At present, companies are mainly digesting their inventory.

On the other hand, the rising labor cost is an indisputable fact, which makes it necessary for companies to consider the cost account when recruiting employees. According to a person in charge of a solar energy company in central Jiangsu, at present, in their enterprises, the basic wages of front-line workers have risen to 1,600 yuan, and it is estimated that they will go up 10% or so, counting other bonuses and other expenses. More than 3,000. According to the industry's prevailing standards, a grass-roots marketing staff spends at least 5000 yuan per month.

In the face of high labor costs, a considerable number of solar companies have not only failed to recruit new employees, but have also reduced personnel costs and optimized their personnel structure in order to save costs. A Changzhou solar company official told Aiken’s home network that in order to save manpower costs, they no longer recruit grassroots marketing staff in the name of the company. Instead, they instead hired and self-recruited channel distributors to provide performance incentives. Basic salary and related business training. The person in charge further explained that regardless of whether this measure can achieve the desired effect, it can indeed save the company nearly 200,000 yuan per month in wages and travel expenses.

In addition, in order to increase production efficiency, the company fully mobilized the enthusiasm of its employees, increased the intensity of training for employees, and reduced the number of dispensable production processes according to actual production conditions, encouraging employees to work harder and more. . The person in charge of the company stated that in the face of a sluggish industry situation, companies must work harder to improve their internal strength and constantly improve themselves, and improve efficiency through refined management.

It should be said that the current solar water heater industry is no longer likely to return to the kind of prosperity that has been growing at a rate of over 30% annually for several years. At that time, many solar companies chose to invest in resources and manpower to gain the growth of the company. In fact, this extensive approach has indeed led to the rapid rise of many solar companies. However, in the current situation, the change made by the veteran is precisely the general behavior of solar companies after the strategic contraction.

Solar energy companies seize resources

While the solar energy companies are pursuing strategic shrinkage, they are also ready to wait in the wings to take the initiative to seize market channels that are increasingly becoming scarce resources.

As we all know, only in March began to enter the solar water heater sales season. However, from the perspective of the terminal market after the Spring Festival, many solar energy companies have already started the competition for channel resources.

A solar company CEO in Jiaxing, Zhejiang Province, said to the Aiken power grid that after the arrival of the Spring Festival to the peak season, it is often the peak period for solar energy companies to attract investment and channel distributors. Therefore, it is not surprising that companies start operations early. . Especially in the current situation where shipments are sluggish and the situation is sluggish, many manufacturers are in urgent need of digesting inventory and returning capital to lay a solid foundation for the next step in the development of the company. In this case, most companies will adopt preferential policies to attract more orders and more orders from dealers. From the dealer's point of view, after the Spring Festival is also when they are more affluent funds, they will also make their own judgments by observing the market movements of various companies.

It is understood that since the Spring Festival in 2012, some enterprises have already set a posture in the regional market early and launched various investment promotion and ordering conferences. They all want to make a good start in the winter.