Falling turnover in passenger traffic drastically reduced the trend of the ceramic sanitary market

After the winter has passed and the weather is picking up, it is a season of spring. However, the “warm winter” of the building ceramics industry did not show any signs of warming up. They had accompany friends to the Foshan ceramic sanitary ware market to buy taps yesterday. Because of their professional habits, they unknowingly asked about the situation of the market after the guide buyers started this year. , I saw just a smiley face, the introduction of a passionate Purchasing Guideman all of a sudden told us that the beginning of business last year was difficult to do, traffic declined, this year after the start of the year is even worse, domestic customers come in very little, Foreign customers are lapped and left, with very few transactions.

The dismal situation in the market is not just in Foshan. Other cities such as Jisheng Weibang, Meikailong Redstar, and the Gaode Meiju Center have a large number of outlets. News similar to this is also common in newspapers. In the depressed market of building ceramics, the survival of enterprises is facing a huge test. Foshan, as one of the most important ceramic producing areas in the country, bears the brunt of the situation. It is reported that enterprises urgently hold a three-day high-level meeting to cope with the declining sales situation.

The economic downsurge hit again. According to the basic characteristics of the previous economic downturn, some people believed that companies should not have big moves at this time. They should keep their pockets tight, preserve their strength, wait until the economy picks up, and then begin to strike out in the past. Many companies have successfully avoided risks and survived. This is a sensible move, but many of these companies have not made major breakthroughs after the storm. When everyone is struggling, they cannot stand out because they do not have unique advantages.

However, there are always some companies that are not willing to wait. They are not without a sense of crisis. They are more courageous. They fear not "danger," but think about how to seize the opportunity and rise against it. At present, there are few such enterprises in the ceramics industry. They are in contradiction and are reckless production lines. Overcapacity has now become a serious problem for the industry. Over the past five or six years, more than 30 new ceramics production zones have been added nationwide. In Guangxi, 238 production lines have been built and there are more than 440 to be built. All kinds of production capacity data have obviously been at a high level. In this case, new investment will only exacerbate the vicious competition in the end market. The sluggish sales of products from Faku and Gao'an since 2010 is a good example.

The rise of the contrarian is to enhance the overall competitiveness of the enterprise through the promotion of the brand. As the intangible assets of the company, the brand can bring higher added value to the owner's products, so the brand management has become a trend. Some industry experts predict that the industry is now faced with a new round of reshuffle, and those companies without brands will be defeated in this round of competition, so that the development of the industry can gradually return to rationality.

And those companies that can start a brand battle at this time will inevitably have a deep accumulation of companies. Whether it is the construction of terminals or the quality of products has been basically perfect, they have the foundation and strength to rise in times of trouble. Forward-thinking companies have formulated sound strategic plans at the beginning of their establishment, and they have gone one step at a time. Even adversity can be an opportunity for their brands to rise.